During the first dot-com wave, confusion reigned as to whether the internet could function as an advertising medium.
Continue reading ‘Do Banners Work?’
Monthly Archive for October, 2008
By: Arild Haraldsen
Case:
When Hydro’s oil and gas division was split off and merged with Statoil to become StatoilHydro in 2007, the core company, Hydro, was faced with the challenge of re-building its image.
Continue reading ‘The Hydro Challenge’
is the opposite of permission marketing, based on the notion that if it is provocative or annoying enough, it will create attention and hopefully some interest. Like e.g. the Dole banana ad in Japanese. Watch it on youtube.com. Disruptive marketing can also be employed, with some success, as banner ads.
is an online strategy that encourages individuals to pass on a marketing message to others, creating exponential growth in the exposure and influence of the message. Like viruses, such strategies take advantage of rapid multiplication, spreading the message to thousands, to millions, e.g. via email or mobile phone.
is a term used in e-marketing, where marketers “ask permission” before they send advertisements to prospective customers. It is also a new concept within online marketing which requires a more humble approach to the market and a new way of communicating with stakeholders.
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