Comments for Creuna - Blog om digital kommunikasjon http://blog.creuna.no Kvalifisert synsing Wed, 08 Sep 2010 00:51:48 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on eMetrics Stockholm - en webanalysert oppsummering av dag 1 by eMetrics Stockholm dag 2 - Creunablog http://blog.creuna.no/?p=295&cpage=1#comment-521 eMetrics Stockholm dag 2 - Creunablog Sun, 18 Oct 2009 19:53:55 +0000 http://blog.creuna.no/?p=295#comment-521 [...] Skip to content Archives « eMetrics Stockholm - en webanalysert oppsummering av dag 1 [...] [...] Skip to content Archives « eMetrics Stockholm - en webanalysert oppsummering av dag 1 [...]

]]> Comment on eMetrics Stockholm - en webanalysert oppsummering av dag 1 by kp http://blog.creuna.no/?p=295&cpage=1#comment-514 kp Fri, 16 Oct 2009 05:35:52 +0000 http://blog.creuna.no/?p=295#comment-514 bra innlegg. Jeg tror også norske selskaper bør være mer kritisk til mediebyråene sine. Noen gjør en god jobb, men.... bra innlegg. Jeg tror også norske selskaper bør være mer kritisk til mediebyråene sine. Noen gjør en god jobb, men….

]]> Comment on Det sosiale nettets fremtid: I fem epoker by The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing http://blog.creuna.no/?p=230&cpage=1#comment-195 The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Mon, 25 May 2009 14:30:23 +0000 http://blog.creuna.no/?p=230#comment-195 [...] Norwegian: Cruena by Harald, Creuna [...] [...] Norwegian: Cruena by Harald, Creuna [...]

]]> Comment on God web-design er emnekart by blogandtell » Emnekart mangler en klar mental modell for navigasjon! http://blog.creuna.no/?p=175&cpage=1#comment-146 blogandtell » Emnekart mangler en klar mental modell for navigasjon! Tue, 28 Apr 2009 20:54:50 +0000 http://blog.creuna.no/?p=175#comment-146 [...] Jeg snublet tilfeldigvis over en artikkel om emnekart i dag. Tittelen er “God web-design er emnekart” på digi.no og også på creunas blog. [...] [...] Jeg snublet tilfeldigvis over en artikkel om emnekart i dag. Tittelen er “God web-design er emnekart” på digi.no og også på creunas blog. [...]

]]> Comment on The new Gmail design – A flop or a stroke of genius? by Klaus Silberbauer http://blog.creuna.no/?p=149&cpage=1#comment-123 Klaus Silberbauer Thu, 22 Jan 2009 23:46:51 +0000 http://www.b2u.no/?p=149#comment-123 Thanks for a great post, Nina. The new design is definitely a stroke of genius, IMHO. Gmail is not a website, its an application. And as such it should not try to play by the rules of websites. It must be responsive, app-like in its behavior, and almost devoid of visual branding. A website is owned by its creator (still - things are changing...), but a piece of software is owned by the user. Even if this software is online. Hotmail isn't bad, but it feels like a service that's kindly provided by Microsoft - Gmail feels as my property, just as software should. And now by skinning the interface I can make it even more mine. But don't think that Gmail isn't loaded with branding. The way it performs, the fact that it's compatible with almost any browser in the world and that it's never down, these are very strong brand carriers. Also, the fact that Gmail gives you virtually unlimited storage is more a part of the brand than just a neat feature. The *feeling* of a piece of software is just as - or more - important than the wrapping. Not just in terms of usability, but also in terms of branding. It's like computer games: It's not all about the graphics, it's about the game play. (Gamers will know what I mean). By letting the user skin the Gmail interface, Google is loosing nothing. On the surface it might be ugly stars, a corny sunset or a desert landscape, but underneath it's pure Google, and that's what counts. Thanks for a great post, Nina.

The new design is definitely a stroke of genius, IMHO.

Gmail is not a website, its an application. And as such it should not try to play by the rules of websites. It must be responsive, app-like in its behavior, and almost devoid of visual branding. A website is owned by its creator (still - things are changing…), but a piece of software is owned by the user. Even if this software is online. Hotmail isn’t bad, but it feels like a service that’s kindly provided by Microsoft - Gmail feels as my property, just as software should. And now by skinning the interface I can make it even more mine.

But don’t think that Gmail isn’t loaded with branding. The way it performs, the fact that it’s compatible with almost any browser in the world and that it’s never down, these are very strong brand carriers. Also, the fact that Gmail gives you virtually unlimited storage is more a part of the brand than just a neat feature.

The *feeling* of a piece of software is just as - or more - important than the wrapping. Not just in terms of usability, but also in terms of branding. It’s like computer games: It’s not all about the graphics, it’s about the game play. (Gamers will know what I mean).

By letting the user skin the Gmail interface, Google is loosing nothing. On the surface it might be ugly stars, a corny sunset or a desert landscape, but underneath it’s pure Google, and that’s what counts.

]]> Comment on Do Banners Work? by KP http://blog.creuna.no/?p=114&cpage=1#comment-122 KP Mon, 17 Nov 2008 16:22:37 +0000 http://www.b2u.no/?p=114#comment-122 Interesting topic that I've studied quite a bit. I assume that banner ads work in some ways, even though studies show that people don't notice them at all - even if they are placed in connection with relevant content. You might find this interesting: http://www.kuttisme.no/2007/03/07/dotcom-20-bannerannonsering-er-ut/ and: http://www.kuttisme.no/2007/08/22/hvis-ingen-ser-bannerannonser-b%C3%B8r-man-da-bruke-penger-pa-dem/ They're in Norwegian. Interesting topic that I’ve studied quite a bit. I assume that banner ads work in some ways, even though studies show that people don’t notice them at all - even if they are placed in connection with relevant content.

You might find this interesting:
http://www.kuttisme.no/2007/03/07/dotcom-20-bannerannonsering-er-ut/

and:
http://www.kuttisme.no/2007/08/22/hvis-ingen-ser-bannerannonser-b%C3%B8r-man-da-bruke-penger-pa-dem/

They’re in Norwegian.

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