Kvalifisert synsing
I denne artikkelen argumenteres det for at “hub and spoke” er modellen man bør strebe etter.
Etabler et kryssfunksjonelt team som representerer flere intresenter og avdelinger som en hub. Hub-en koordinerer og legger til rette for de i kundefront.
Les hele artikkelen her.
Sosiale nettverk er facebook og ”de unge” for overraskende mange, og det er denne myten jeg vil komme til livs. At facebook har omkring 150.000.000 aktive brukere kommer som en overraskelse på mange. Når man i tillegg forteller at den hurtigst voksende brukergruppen er de over 25 – 30 år , er det flere som tror du fleiper. Når man så legger til alle som blogger, twittrer, linkedinner, nettbyer, flickrer osv. osv…. så blir antall mennesker så stort at de fleste etter hvert forstår at dette ikke er tull.
Nettopp bruken av emnekart tror administrerende direktør Mie Jørgensen i Creuna er årsaken til at både Stortinget, Regjeringen ogSkatteetaten er de siste tre års vinnere av Farmandprisen for beste offentlige nettsted.
Les hele denne artikkelen i Digi.no (http://www.digi.no/808475/god-web-design-er-emnekart)
During the first dot-com wave, confusion reigned as to whether the internet could function as an advertising medium.
Continue reading ‘Do Banners Work?’
is the opposite of permission marketing, based on the notion that if it is provocative or annoying enough, it will create attention and hopefully some interest. Like e.g. the Dole banana ad in Japanese. Watch it on youtube.com. Disruptive marketing can also be employed, with some success, as banner ads.
is a term used in e-marketing, where marketers “ask permission” before they send advertisements to prospective customers. It is also a new concept within online marketing which requires a more humble approach to the market and a new way of communicating with stakeholders.
The new reality of marketing is about customers, or users, and the increasing power that they represent. The balance of power between suppliers and customers has clearly shifted in the last decade. Where suppliers previously commanded a large amount of credibility, customers now chose to listen to and take advice from each other.
Continue reading ‘The new reality of marketing: understanding and respecting the power of the user’
- by using digital media creatively, brands can develop closer ties to customers.
The internet, mobile services, gaming and other digital media are tremendously flexible and far- reaching media channels. They provide easy access to authoring tools in many formats, such as video, images and the written word. These media are being advanced every day by millions of bloggers, writers, artists and filmmakers who are both customers and influences.
Continue reading ‘does your brand speak to the individual in all of us?’
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